Last Volkswagen Beetle drives into the sunset

Volkswagen (VOWG_p.DE) rolled the last Beetle off the assembly line on Wednesday, the end of the road for a car that ran from Nazi Germany through hippie counterculture but failed to navigate a swerve in consumer tastes toward SUVs.

Serenaded by a mariachi band and surrounded by proud factory workers, the final units of the retro, rounded compact were celebrated at a VW plant in Mexico’s central Puebla state more than 80 years after the model was introduced in Germany.

The Puebla factory, which already produces VW’s Tiguan SUV, will make the Tarek SUV in place of the Beetle starting in late 2020, Volkswagen de Mexico Chief Executive Steffen Reiche said. The bigger vehicles are more popular in the United States, the main export market for the Mexico factory.

The last Beetles will be sold on Amazon.com (AMZN.O) in a move symbolizing the company’s embrace of the future, Reiche said.

“Today is the last day. It has been very emotional,” he said. The current design was the third version of the Beetle after two earlier cancellations and revivals of the marque.

The “bug,” as the Beetle was nicknamed, debuted in 1938 as an affordable vehicle commissioned by Adolf Hitler to promote car ownership among Germans.

With its funky design and inexpensive price, the car became a success story over subsequent decades and was one of the top-selling models of all time as well as the best-selling import in the United States in the 1960s, according to auto publications.

In the 1960s, the Beetle was a small-is-beautiful icon of the postwar Baby Boom generation. The 1968 movie “The Love Bug,” which featured a zany anthropomorphic vehicle, stoked Beetle fever.

Despite its place in popular culture, sales of the Beetle have been lackluster in recent years. The German automaker announced in September that the Beetle would go extinct.

Source: Sharay Angulo  https://www.reuters.com
If you have a new ‘bug’ think about manufacturing in Mexico, we offer you the shelter services in Mexico that you need.
If you would like to find out more about this topic or are interested in receiving a complimentary business case analysis for your operation in Mexico, please fill out this form or contact us at:

US toll-free: +1 (877) 698 3905

CAN toll-free: +1 (844) 422 4922

start@americanindustriesgroup.com
Please note that we do not accept job applications here. If you are interested in applying for a position, please visit the following link: https://www.americanindustriesgroup.com/jobs/




Related posts

October 15, 2021
U.K. Weighs Joining USMCA Pact as Hopes for U.S.-Only Deal Fade
The U.K. is exploring joining an existing free-trade agreement between the U.S., Mexico and Canada, a person familiar with the nation’s thinking said, a recognition the […]
September 15, 2021
Guanajuato Automotive
European automotive firm to invest US $100 million in Guanajuato
A French automotive manufacturer has confirmed that it will invest US $100 million in a new plant in San Miguel de Allende, Guanajuato. Le Bélier plans […]
September 15, 2021
Saltillo Seats
HNI Corporation to Open Seating Manufacturing Facility in Saltillo, Mexico
NI Corporation (NYSE: HNI) announced it is opening a new office furniture manufacturing plant in Saltillo, Mexico. The facility will provide additional capacity to meet HNI’s growing […]
September 1, 2021
Aerospace logistics in Mexico
Mexico signs agreement aimed at recovering U.S. aviation rating
MEXICO CITY, July 26 (Reuters) – Mexico has signed an agreement with the U.S. Federal Aviation Administration (FAA) aimed at helping the country recover its Category […]
August 31, 2021
Automotive manufacturing mexico
States Take Proactive Steps to Strengthen Auto Sector
The automotive clusters of Guanajuato, State of Mexico and Puebla are being proactive in supporting the industry’s needs; Guanajuato will held an automotive congress, State of […]
July 27, 2021
automotive manufacturing in mexico
Nissan Mexicana has already produced 15 million engines
AGUASCALIENTES – Nissan Mexicana celebrates the production of 15 million engines at its Aguascalientes plant. This part will be installed in a Sentra that will be […]