Last Volkswagen Beetle drives into the sunset
Volkswagen (VOWG_p.DE) rolled the last Beetle off the assembly line on Wednesday, the end of the road for a car that ran from Nazi Germany through hippie counterculture but failed to navigate a swerve in consumer tastes toward SUVs.
Serenaded by a mariachi band and surrounded by proud factory workers, the final units of the retro, rounded compact were celebrated at a VW plant in Mexico’s central Puebla state more than 80 years after the model was introduced in Germany.
The Puebla factory, which already produces VW’s Tiguan SUV, will make the Tarek SUV in place of the Beetle starting in late 2020, Volkswagen de Mexico Chief Executive Steffen Reiche said. The bigger vehicles are more popular in the United States, the main export market for the Mexico factory.
The last Beetles will be sold on Amazon.com (AMZN.O) in a move symbolizing the company’s embrace of the future, Reiche said.
“Today is the last day. It has been very emotional,” he said. The current design was the third version of the Beetle after two earlier cancellations and revivals of the marque.
The “bug,” as the Beetle was nicknamed, debuted in 1938 as an affordable vehicle commissioned by Adolf Hitler to promote car ownership among Germans.
With its funky design and inexpensive price, the car became a success story over subsequent decades and was one of the top-selling models of all time as well as the best-selling import in the United States in the 1960s, according to auto publications.
In the 1960s, the Beetle was a small-is-beautiful icon of the postwar Baby Boom generation. The 1968 movie “The Love Bug,” which featured a zany anthropomorphic vehicle, stoked Beetle fever.
Despite its place in popular culture, sales of the Beetle have been lackluster in recent years. The German automaker announced in September that the Beetle would go extinct.
Source: Sharay Angulo https://www.reuters.com
If you have a new ‘bug’ think about manufacturing in Mexico, we offer you the shelter services in Mexico that you need.
Serenaded by a mariachi band and surrounded by proud factory workers, the final units of the retro, rounded compact were celebrated at a VW plant in Mexico’s central Puebla state more than 80 years after the model was introduced in Germany.
The Puebla factory, which already produces VW’s Tiguan SUV, will make the Tarek SUV in place of the Beetle starting in late 2020, Volkswagen de Mexico Chief Executive Steffen Reiche said. The bigger vehicles are more popular in the United States, the main export market for the Mexico factory.
The last Beetles will be sold on Amazon.com (AMZN.O) in a move symbolizing the company’s embrace of the future, Reiche said.
“Today is the last day. It has been very emotional,” he said. The current design was the third version of the Beetle after two earlier cancellations and revivals of the marque.
The “bug,” as the Beetle was nicknamed, debuted in 1938 as an affordable vehicle commissioned by Adolf Hitler to promote car ownership among Germans.
With its funky design and inexpensive price, the car became a success story over subsequent decades and was one of the top-selling models of all time as well as the best-selling import in the United States in the 1960s, according to auto publications.
In the 1960s, the Beetle was a small-is-beautiful icon of the postwar Baby Boom generation. The 1968 movie “The Love Bug,” which featured a zany anthropomorphic vehicle, stoked Beetle fever.
Despite its place in popular culture, sales of the Beetle have been lackluster in recent years. The German automaker announced in September that the Beetle would go extinct.
Source: Sharay Angulo https://www.reuters.com
If you have a new ‘bug’ think about manufacturing in Mexico, we offer you the shelter services in Mexico that you need.
If you would like to find out more about this topic or are interested in receiving a complimentary business case analysis for your operation in Mexico, please fill out this form or contact us at:
US toll-free: +1 (877) 698 3905
CAN toll-free: +1 (844) 422 4922
start@americanindustriesgroup.com
US toll-free: +1 (877) 698 3905
CAN toll-free: +1 (844) 422 4922
start@americanindustriesgroup.com
Please note that we do not accept job applications here. If you are interested in applying for a position, please visit the following link: https://www.americanindustriesgroup.com/jobs/
Related posts
June 24, 2022
Mexico reduced in April the gap with China in its share of total imports of products to the United States, from 14.2% and 15.3%, respectively, the […]
June 24, 2022
The agreements would generate 1,854 megawatts (MW) as the government scrambles to combat climate change. Mexico is home to some of the largest automobile manufacturing plants […]
May 19, 2022
During his participation in the Mexico Aerospace Forum 2022 , Marco Antonio Del Prete Tercero , head of the Secretariat for Sustainable Development (Sedesu), described Querétaro […]
May 19, 2022
Mexico managed to position itself as the fourth world producer of auto parts, surpassing the figures achieved by Germany in this subsector last year. At the […]
April 28, 2022
The Tier 1 and OEM companies attached to the Aeroclúster de Querétaro seek to obtain 10% of their supply in the region in five years, anticipated […]
April 6, 2022
FreightCar America Inc. said its business is booming since it moved production to Mexico. The Chicago rail car company (Nasdaq: RAIL) announced in September 2020 that […]
