HERMOSILLO – Ford Mexico started the production of the new Bronco Sport 2021 at its plant in Hermosillo, Sonora, which has a team of engineers led and made up of national collaborators.

Some of the developments made by Mexicans are the interiors, the electrical system and the engine, thus putting the name of Mexico high. In addition, the Hermosillo plant has been transformed to accommodate this vehicle, for which a significant investment was made to modernize its lines and tooling and even a completely new paint area was developed to achieve sufficient space and exceed the company’s production standards.

"Ford Bronco Sport is a vehicle of vital importance for both the brand and the Bronco family, and it would not have been possible to develop it without the great support of Mexico, since approximately 70% of the Ford Bronco Sport engineering was done by this team to achieve a product of excellent quality," said Marcos Pérez, director of product development.

“The return of the Ford Bronco is an important moment for Ford, as it has become a family of 4×4 vehicles; Ford Bronco Sport is designed for all those who want to know the world of off-road vehicles,” said Enrique Araiza, director of Manufacturing.

“The team managed to exceed the capacity expectations that we had from the beginning to offer customers a vehicle that will allow them to show their indomitable side.”

With the start of production, during Ford’s 95th anniversary in Mexico, the brand’s commitment to innovation and development in the country is highlighted, as well as its legacy and vision to develop new products full of history, thanks to its engineering center and the commitment of Mexicans to deliver high quality products.

“It is a pride that Mexico manufactures this product, a launch that marks a milestone for us, since not only is a new SUV being produced, but it comes with a legacy of more than 60 years,” said Héctor Pérez, CEO of Ford Mexico.

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Source: Cluster Industrial

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